CASE STUDY
Assessing the Effectiveness of Asian Digital Show Episodes
How Emozo helped a client understand how episodes of a hugely popular, local language digital show engaged its audiences and affected the perception of the featured brands.
Southeast Asia
Media & Entertainment
Company bio: Global Media and Entertainment brand portfolio active in major Southeast Asian markets, offering content in English as well as regional languages.
CASE STUDY
Understanding the appeal of celebrity-hosted web series and the progress on sponsoring brand's re-positioning journey
Measuring audience engagement across multiple episodes of sponsored web series and understanding if the show’s effective in moving the brand forward in its re-positioning journey.
India
Communications Agency
Company bio: Diversified communications group working across Advertising, Media, Analytics, Outdoor, Events, PR, etc., serving over 500 clients.
CASE STUDY
Brand Tagline Testing
A quantitative approach to understanding which of 5 tagline candidates resonated the most with the audience,
Southeast Asia
Financial Services
Company bio: Publicly traded banking and financial institution in southeast Asia, offering a comprehensive range of solutions to customers across segments.
CASE STUDY
Identifying the winning design concept via A/B testing (image ads)
Understanding which of two image ad concepts was likely to have a greater impact on the intended audience.
Singapore
Digital Agency
Company bio: New generation storytellers, creating and distributing short-form content to audiences across different Asian markets.
