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Solution Areas

Support better decisions across Product Innovation and GTM.

Emozo supports product innovation and GTM work across discovery, validation and commercialization, connecting market signals, concept development, consumer evidence and learning across the lifecycle.

Validation

Test high-potential concepts, strengthen them with AI-assisted refinement, and use existing evidence and primary research to determine which products, services and propositions should move forward.

Commercialization

Develop and refine brand and marketing communication, test products and services in-market, and use customer evidence to support launch and performance decisions.

Discovery

Understand consumers, markets and competitive concepts to identify unmet needs and areas of opportunity. Use those signals to develop new business ideas and concepts grounded in what is happening in the market.

Learning

Market outcomes and research findings feed back into future opportunity, concept and validation work, turning individual projects into reusable learning across the GTM cycle.

5 Solution Areas

Innovation Programs

Connect market understanding, idea development, validation and learning across a broader innovation program. Build on evidence over time rather than treating each research question as an isolated project.

Concepts & Value Propositions

Develop, test and refine concepts and value propositions before significant investment. Combine market context, prior learning and consumer validation to understand what should move forward and what needs to change.

Brand Messaging & Taglines

Evaluate positioning, claims, messages and taglines before taking them to market, Understand which territories resonate, what drives response and where refinement can strengthen the proposition.

Communication & Digital Assets

Test and improve campaigns, creative, content and digital communications using consumer evidence. Understanding both what people report and how they respond while experiencing the communication.

Product & Packaging Ideas

Evaluate and refine product and packaging decisions before launch. Identify the ideas, features, claims or propositions that are most likely to strengthen customer response and merit further investment

Emozo Specializes in Mix of Qualitative and Quantitative Methodologies.
We are tailored to help companies win customers’ hearts and minds

Functions we support

Studies we specialize in:

Marketing

  • Concept testing
  • Product claim testing
  • Advertising testing (pre and post-launch)
  • Content and visual test
  • Product bundling options
  • Pricing test
  • Packaging test
  • Brand health monitoring
  • Competitive bench marking

New Product development

  • Idea testing
  • Concept testing
  • Feature selection
  • Naming
  • Packaging
  • Pricing
  • Feedback during test launch

Customer experience

  • Customer satisfaction across touchpoints
  • Net Promoter Score
  • Experience audit (online and offline)

Methods & analytical approaches:

Quantitative – surveys using descriptive statistics, monadic and A/B tests, driver analysis, cluster analysis, max-differential, TURF, simple conjoint

Qualitative – in depth-interviews, focus groups, emotion and attention response analysis to video and images

Mixed methods: remote unmoderated audits with in-context data collection with images and videos; remote unmoderated usability testing with screen capture and survey

Reach

Global reach with muliti-language support through mobile phones, PCs and tablets

Turnaround time

You can see basic reports with descriptive data as soon as data-collection starts

Seamless access to global panels of respondents

30M+ verified, empaneled respondents across 80+ countries, supporting both B2B and B2C research. Enabled through partners that are ISO certified and compliant with ESOMAR guidelines.

How does Emozo ensure superior data quality?

Talk to us about your research needs