Revolutionize How You Understand Consumer Reactions
Emozo is a versatile and customizable survey tool, specifically designed for reaching respondents in the wild and collecting feedback. Our special power is the ability to triangulate involuntary emotional and behavioral data with stated responses on the same platform. We use advanced Eye Tracking and Facial Analysis techniques to decode consumer emotions, in response to all kinds of digital stimuli and uncover powerful insights in real-time.
A combination of Affective Computing and Artificial Intelligence techniques ensures highly accurate data collection.
Intuitive guided navigation, pre-built templates and powerful analytics make adoption and usage a breeze.
Highly scalable and secure, client and respondent data and all PII are completely protected, at all times.
Real-time Eye Tracking
Capture every glance and gaze, pinpointing areas of interest and distraction, to optimize digital experiences
Facial Coding Analysis
Decode emotional responses and engagement with AI-powered facial analysis, to make sure your content resonates with your audiences.
Complex questionnaires
Collect all kinds of stated responses to conduct a wide variety of MR studies
Data-Driven, Emotion-Led Decisions in 3 Simple Steps
Step 1: Upload Your Content
Upload ads, web pages, or videos. Emozo’s AI engine gets to work immediately.
Step 2: Engage Your Audience
Invite audiences to experience your content on Emozo’s secure platform
Step 3: Receive Actionable Insights
Get real-time, visual insights and analytics dashboards to inform content, UX, and marketing decisions
Platform features
System 0 & 1 Responses
Collect both involuntary and stated responses, in the same session, without having to go to another tool
Pre-written Templates
Advertising response test, 5-second test, satisfaction survey, usability test, brand awareness test and more…
Different Question Types
Single / Multiple choices, open ended test, rating scales, grids and many more…
Test all kinds of digital assets
Videos (for advertisement, entertainment or education), images, digital docs, websites, application interfaces
Multiple Data Collection Modes
Send surveys via email, SMS, WhatsApp, etc. Collect remotely on connected mobile devices, PCs and laptops.
Offline Data Collections
Enable field-work in no / low connectivity situations
Comparative Assessments
A/B, A/B/C and A/B/C/D Testing
Skip Logic and Branching
Ask the right questions to the right respondent, at the right time
Analysis by Story-arc
Look at audience engagement by components of story-arc (for videos)
Screeners
Select only the right respondents based on pre-set criteria
Data Download
Get full access to collected data and perform additional analysis, if you need to
Downloadable Charts
Easily download charts from system reports to include in custom presentations.
Collaboration
Use shared workspaces to collaborate effectively with co-workers
Multi-language support
Execute studies in 10+ different languages (more added, regularly)
Automated Analysis
(near) Real time reports with downloadable graphs
Emozo Specializes in Mix of Qualitative and Quantitative Methodologies.
We are tailored to help companies win customers’ hearts and minds
Functions we support
Studies we specialize in:
Marketing
- Concept testing
- Product claim testing
- Advertising testing (pre and post-launch)
- Content and visual test
- Product bundling options
- Pricing test
- Packaging test
- Brand health monitoring
- Competitive bench marking
New Product development
- Idea testing
- Concept testing
- Feature selection
- Naming
- Packaging
- Pricing
- Feedback during test launch
Customer experience
- Customer satisfaction across touchpoints
- Net Promoter Score
- Experience audit (online and offline)
Methods & analytical approaches:
Quantitative – surveys using descriptive statistics, monadic and A/B tests, driver analysis, cluster analysis, max-differential, TURF, simple conjoint
Qualitative – in depth-interviews, focus groups, emotion and attention response analysis to video and images
Mixed methods: remote unmoderated audits with in-context data collection with images and videos; remote unmoderated usability testing with screen capture and survey
Reach
Global reach with muliti-language support through mobile phones, PCs and tablets
Turnaround time
You can see basic reports with descriptive data as soon as data-collection starts
Seamless access to global panels of respondents
30M+ verified, empaneled respondents across 80+ countries, supporting both B2B and B2C research. Enabled through partners that are ISO certified and compliant with ESOMAR guidelines.
